_W3i_ - W3i is one of the world’s leading marketing companies for free desktop and mobile applications, or “apps.”
A mobile and desktop application marketing firm with 120 employees and more than a decade of experience, W3i is uniquely poised to provide developers with the assets and strategies necessary to help them increase their market share. Originally established as Freeze.com in 2000, W3i has since grown to encompass a number of services designed to help clients increase revenues using “freemium” models.
W3i also focuses on helping its clients target a greater number of users while employing market research and analytics that will help developers keep these same users engaged with their applications, or “apps,” for longer periods of time.
The firm's experience in mobile and desktop content strategy can help solve monetization issues, increase user acquisition, and raise revenues through streamlined advertising methods. W3i offers developers the unique opportunity to execute self-service actions for in-app advertisements and banners. Using proprietary software development kits (SDKs), developers can personalize how advertisements appear in their apps, including color preference, images used, and descriptions. Advertisements in HyperText Markup Language (HTML) can be changed to match the appearance of an app instantly, without the need for SDK updates.
Desktop developers have access to W3i’s heat-mapping technology, which provides them with the information necessary to rework their application’s content and improve the user experience. In every case, developers have full control of which advertisements will be affiliated with their app, and W3i’s robust advertising network allows for multiple options that fit every developer’s needs.
The analysis tools provided by W3i allow developers to track changes in sales and user acquisition with every change made to an app. Partnering with many recognized names, the company works with Yahoo!, Genieo, OfferBox, We-Care.com, and Norton by Symantec. The company’s mobile marketing division has also worked with clients such as Appy Entertainment, NimbleBit, and TinyCo.